Company Naming and Registration Common Q&A
Master practical techniques for company naming and steer clear of review rejection pitfalls
💡 Company Naming and Registration Common Q&A
Practical Core Issue AnalysisAnswer: No
Explanation: According to the reviewing practices of competent authorities, even if modifier words (such as “New, Good, Old, Big, Small, Real, True, Original, Pure, Authentic, Orthodox”) or common business firm suffixes (such as “Hall, Record, Firm, Store, Society”) are added before or after an existing name, it will still be deemed a duplicate or confusingly similar name and subject to rejection.
Answer: No
Explanation: Pursuant to the Company Act and related preliminary review guidelines, company names must use the universally accepted language of our country (Traditional Chinese). English acronyms, Arabic numerals (e.g., 168), or special symbols (e.g., &, @, #) cannot be directly registered as the legal company name. However, these English words or symbols can be separately registered as trademarks or used as marketing brand names in the future.
Answer: Not necessarily
Explanation: Passing the name preliminary search only signifies that “the name does not duplicate others and complies with character standards.” During the subsequent establishment registration process, if business items are filled out incorrectly, capital verification is invalid, address zoning does not match, or related documents contain errors, the competent authority may still request supplement documents or reject the application.
Answer: Definitely will not pass
Explanation: Regulations prohibit the use of terms easily mistaken as relating to government agencies, national-level units, or public welfare organizations (such as “Central, National, President, Bureau, Administration, Association, Foundation”), as well as terms implying monopoly or exaggeration (such as “Unique”, “Number One Brand”), otherwise submissions will be directly dismissed.
Core Purpose: To minimize time delays caused by “similarity” or “prior registration”.
Explanation: Many entrepreneurs often choose names they subjectively assume no one else uses, only to find out during submission that they are rejected due to similar business natures or phonetic/visual resemblances. When applying online for a preliminary search, the system typically requires hierarchical backups (submitting multiple candidates at once). Preparing 3 to 5 backup name options in advance effectively avoids the hassle of re-queueing and resubmitting because a single name failed.